Maywufa (1731), PhytoHealth (4108), and AmCad BioMed (4188) held a joint investor conference today (the 2nd). Maywufa said that in addition to its hair color products, the company continues to hold firm as "No. 1 in shampoo sales" among Taiwanese brands, meeting diverse consumer needs with a multi-brand strategy. Revenue for the first half of this year (2025) rose 5% year on year, gross margin stayed high and grew steadily, and the cash dividend yield has exceeded 5% in each of the past five years, delivering high shareholder returns, with the outlook remaining positive.

Maywufa also said that the company has a complete, integrated production and sales model spanning R&D, manufacturing, marketing, and sales. Its brand-new GMP green building factory was completed and put into operation at the end of 2024, helping to raise production efficiency, and an MES (manufacturing execution system) has been successfully introduced, so capacity can fully meet business growth. In addition, in 2025 it again completed its Sustainability Report and SASB disclosures, and obtained an assurance report for its greenhouse gas inventory.

According to the latest 2024 KANTAR Worldpanel consumer index study, Maywufa shampoo is once again No. 1 in sales among Taiwanese brands. Maywufa noted that SAHOLEA is the up-and-coming brand with the strongest growth momentum. It has recently adopted a strategy of expanding offline-exclusive series, creating a win-win with channel partners, and has entered the intimate care market with its Intimate Comfort Series to impressive results, showing that the brand's expertise has earned consumers' strong trust.

In addition, Maywufa-brand hair color products continue to hold the No. 1 position in hair color cream sales, including the Speedy Conditioning Hair Color Cream for gray hair, which 98% of consumers repurchase by name; Maywufa Botanical, which addresses all kinds of gray hair concerns with a full range of formats; and COLORFUL, the first choice of young people for fashion colors, covering every hair coloring need from teenagers to seniors.

Maywufa President Yu-Ju Lai (center in photo) noted that the company's steadfast online-offline twin-engine strategy has achieved very good results amid the rapid shifts in the physical and e-commerce markets in recent years, keeping it at its most competitive. Online, it uses internet platforms and digital marketing to expand brand visibility and market coverage. Offline, it offers in-depth product experiences and customer service through physical stores, while further integrating and coordinating the two to effectively extend the brand's influence and market reach.

Original source: MoneyDJ: Maywufa's Twin-Engine Strategy Pays Off, Meeting Diverse Consumer Needs with Multiple Brands