Maywufa Revenue Hits a Six-Year High for the Period; Hair Color and Shampoo Products No. 1 in Market Share; New GMP Factory Completed and in Operation

The Maywufa‧PhytoHealth‧AmCad Biotech Group held a joint investor conference today (the 13th). Maywufa (1731) said that revenue hit a six-year high for the period and gross margin stayed high. It continues to meet diverse consumer needs with a multi-brand operating model and to raise brand influence and market coverage through its online-offline twin-engine strategy. The new GMP factory went into operation in September, greatly raising capacity and production efficiency, and the outlook remains positive.

Maywufa is one of Taiwan's Top 100 Brands, the only one in its industry, with a complete, integrated production and sales model spanning product R&D, manufacturing, marketing, and sales. By understanding and meeting consumer needs, the company keeps pursuing innovation and excellence and consolidating its market-leading position.

Maywufa® Hair Color Cream and Shampoo No. 1 in Market Share  Launching the All-New Gray-Reversing Lotion  Extending Its Lead

With a keen eye on market demand and strong R&D capabilities, Maywufa continues to pursue a multi-brand operating model. Drawing on the idea of GPU-style distributed computing, it responds flexibly and appropriately to different market needs, and through its own media, exclusive collaborations with major channels, and a many-to-many marketing model that stays true to brand principles, it has launched one best-selling product after another.

Maywufa's classic brand Maywufa® continues to hold the No. 1 position in hair color cream sales. From teenagers to seniors, the company's innovation and R&D center launches the most suitable products for each age group, including the gray-to-black Speedy Conditioning Hair Color Cream, the stylish Maywufa Botanical® for younger mature consumers, and COLORFUL® fashion colors that work without bleaching, while keeping its finger on the pulse of the market and introducing trendy new shades at any time.

The company also keeps advancing the way people color their hair, from the classic hair color cream to the root touch-up brush and bubble hair color. This year it is launching the all-new Gray-Reversing Lotion, making coloring as simple as shampooing, opening a new era of DIY hair color and continuing to extend its market lead.

According to the consumer index study published in 2022 by the leading global market research firm KANTAR, Maywufa's shampoo products rank No. 1 in market share among Taiwanese brands. Its brands include Maywufa® Perfume Shampoo, known as the "national shampoo," Maywufa® Herbal Black Revive, Maywufa® Mugwort Series, INNEX®, AQILAH, and IngreLux®, as well as the up-and-coming brand SAHOLEA®, which has been successfully established in recent years and has grown rapidly through an offline-exclusive strategy to become an important growth driver for the company.

Online-Offline Twin Engines

President Yu-Ju Lai noted that the company continues to integrate, coordinate, and optimize its online and offline sales channels, extending brand influence and market reach and advancing both engines together to stay at its most competitive.

Online, the company combines 48 years of brand strength with digital marketing platforms, operating its own official e-commerce site and working closely with major channels at the forefront of digital trends to raise brand visibility and market coverage. Offline, it offers consumers in-depth product experiences and quality service through major physical stores.

New GMP Factory Completed and in Operation

Maywufa's new GMP factory, a NT$1 billion investment, has been completed and put into operation and is expected to receive Green Building Label certification by year-end. The new factory is equipped with an automated smart warehousing system that significantly raises capacity and production efficiency, helping the company respond to its strong business expansion and fast-changing consumer market demand.

Maywufa adheres to a business philosophy of steady innovation. With a sound financial structure and stable profits year after year, its revenue hit a six-year high for the period, gross margin stayed high, and the cash dividend yield has exceeded 5% in each of the past four years. It is committed to maximizing shareholder returns and is a company you can trust.

Original source: Money Weekly: Maywufa Revenue Hits a Six-Year High for the Period; Hair Color and Shampoo Products No. 1 in Market Share