About Us
Company Overview
Deeply Rooted in the Market,
Creating a Beautiful Life
Founded in 1976, Maywufa Company Ltd. has long been deeply rooted in Taiwan's consumer goods market, dedicated to offering consumers a life of beauty, health, and confidence. Its portfolio includes well-known brands such as Maywufa®, with products spanning hair color, hair care, body wash, and personal care, forming a complete value chain from R&D and manufacturing to brand management. It also has a Pharmaceutical Division dedicated to introducing and marketing domestic and international healthcare products.
Earning Market Trust Through Strength
Maywufa® has long held the leading position in Taiwan's hair color market and ranks No. 1 in market share among Taiwanese local shampoo brands in the KANTAR Worldpanel consumer index survey, demonstrating the brand strength and consumer trust built over fifty years in the market. Maywufa® was also selected as one of Taiwan's Top 100 Brands, the only one in its industry.
Moving Toward a Sustainable Future
Through Innovation
In response to market changes and sustainability trends, Maywufa continues to invest in product innovation, smart manufacturing, and brand upgrading. It has built a smart factory with both GMP and green building certifications, combining automated production with sustainability principles, and serves a broad base of consumers through a diversified channel network. Going forward, it will continue to build on its core consumer goods business, strengthen brand value and market competitiveness, and create momentum for sustainable corporate growth.
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