"Integrity, Reciprocity, Courtesy"

For many years, Maywufa has upheld a corporate culture of "Integrity, Reciprocity, and Courtesy." Integrity is the foundation on which a company stands in the market; reciprocity is the basis for growing together with employees, customers, and partners; and courtesy is respect for people, the environment, and society.

Looking back on Maywufa's journey since its founding in 1976, we started out in the Youth Industrial Park in Taoyuan and have come all the way to today's brand-new GMP smart factory building, growing steadily one step at a time. Maywufa® has long held the leading position in Taiwan's hair color market, and our shampoo products rank No. 1 in market share among Taiwanese local brands. These achievements all come from the long-standing support and recognition of consumers.

I have always believed that there are no shortcuts in running a business. Only by staying down-to-earth and continuing to move forward can we build lasting competitiveness and brand value.

Gratitude and innovation are the key forces behind Maywufa's continued growth.

I often encourage my colleagues that no matter what stage the company reaches, we must keep our entrepreneurial spirit, the spirit of "never stopping until the goal is reached." While striving forward, we must also thank the team members who have worked alongside us all the way. I also believe that the more grateful a person is, the more they receive. Only by being grateful, innovating constantly, and keeping pace with the times can a company keep building its strength and create longer-term growth.

Looking ahead, we will stay true to our founding aspirations, meet change with change, and break new ground steadily. We will keep working to improve the quality of our products and services, reward consumers with better results, and work hand in hand with all colleagues and partners to embrace new challenges and opportunities.